
About
WoooF is an AI-Native creative agency, from AIGC ad content to full-stack AI-Integrated Marketing for brands.
We are Game Changer.
Old rules are meant to be broken.
Traditional creativity dies in long production, high cost, and stubborn pride.
Story First — Director from Day 1
No more split between concept and production. The director is in from Day 1, training AI with film-grade narrative so every frame is not just accurate pixels but real emotion.
Beyond Proposal
Key frames at proposal stage. Final-grade light and texture replace sketches and mood boards. At WoooF, what you see in the proposal is the delivery standard.
Team
Reimagined roles for the AI era
Wang Shanqian
Chief AIGC Architect / Workflow Engineer
“If aesthetics is a flash of intuition, he industrializes that inspiration.”
Advertising and marketing expert. Former VP and head of marketing at major groups, founded a top-10 creative shop in China. Clients: Adidas, Didi, Douyin, Tmall, Taobao, Alipay, Huabei, Zhihu, and more.
Jason Zhao
Aesthetic Engineer / Director
“Only those who understand story know how to make AI tell the truth.”
Screenwriter and director. Started in advertising and design; BFA in directing from Beijing Film Academy. Multiple design awards; selected among 150 Asian creatives in ASIAN CREATIVES (Japan). One of eight Chinese designers invited to design Coca-Cola Beijing Olympics limited bottles.
Hollin Xu
Visual Aesthetic Architect / Cinematographer
“A photographer’s muscle memory for light, focal length, and composition is the core asset for tuning AI imagery.”
Top 10 young photographers in China, 15+ years in commercial and portrait. AIPA and WPPI member; Sony World Photography Awards exhibition. Campaigns for major brands and celebrities; covers and features for international magazines.